ML models, full-stack SaaS, mobile apps, and marketing that moves. Every project is a bet on what's possible.
I'm Farhan — a Digital Marketing & AI student at Muhammad Ali Jinnah University, Karachi. I combine Python, machine learning, and hands-on marketing execution to build brands and products that actually grow.
As founder of Zwiry and the architect of Tahwar.pk, I've taken ideas from whiteboard to launch. I don't just study these things — I build with them.
Every tool in service of one goal — building things that matter.
Clothing brand built from scratch. Full brand identity, Facebook Ads achieving 3× ROAS, end-to-end funnel strategy — built in Pakistan, designed to stand globally.
Pakistan's wedding service aggregator — 14-page platform with venue filters, vendor registration, pricing tiers, real-time search, and an n8n AI chat agent for lead capture.
Studying AI/ML, data structures, OOP, and applied machine learning. Currently building products alongside coursework in my sophomore year.
Live ML challenge — rapid EDA, preprocessing, and modelling under time pressure. Certificate of participation issued by GDG IBA & IBA DSS.
Built a DeepLabV3+ semantic segmentation model in PyTorch for desert terrain — autonomous vehicle competition.
Full-stack clinic platform targeting private Pakistani clinics: React, Node.js, MongoDB, JWT auth, Cloudinary, Gemini AI.
Built first classification and clustering models. Realised combining AI with marketing is a powerful, underutilised edge.
Launched Zwiry from scratch. Brand identity, product sourcing, paid ads. Achieved 3× ROAS on the first campaign.
Became obsessed with funnels, ROAS, and consumer psychology. Data-driven marketing clicked.
Started Python through self-study. Fell in love with how logic translates into real outcomes.
Hackathons prove you can move fast, make decisions under uncertainty, and ship something real when the clock runs out.
Built DeepLabV3+ in PyTorch to segment desert terrain for autonomous vehicles. Real satellite and camera imagery, competed as Team SAF Trainers.
Live ML challenge at GDG IBA Hackfest. Rapid EDA, data cleaning, and ML modelling under strict time pressure. Certificate of participation awarded.
Built and pitched a rooftop solar leasing marketplace in a Shark Tank-style competition. Firebase-backed prototype with full business case.
Every project targets a real problem in a real market — Pakistani clinics, wedding families, university students. Not just portfolio pieces.
I integrate AI to make products smarter — not to replace human judgment. Context always matters more than capability.
Good UI is architecture for attention. I treat design decisions with the same rigour as code: intentional, justified, measurable.
Pakistan is my market. The world is my benchmark. Code quality and product thinking that hold up globally.
"Farhan's approach to Facebook Ads is unlike most students I've seen — he thinks in funnels and outcomes, not just clicks. The ROAS results from Zwiry speak for themselves."
"Working with Farhan on Tahwar.pk was impressive — thorough market research, a sound business model, and GTM thinking that showed real commercial maturity."
"One of the most driven students combining ML knowledge with real-world marketing. His segmentation project demonstrated genuine analytical thinking."
With the rise of context-aware AI, I'm exploring how to run efficient models locally for niche Urdu-language applications. Here's my roadmap.
Read Article →How we're using Gemini to dynamically adjust ad copy for Zwiry based on real-time micro-trends in the Karachi fashion scene.
Read Article →Why I believe most founders over-engineer before their first sale. A deep dive into the 'Minimum Lovable Product' approach for Pakistani startups.
Read Article →Whether it's a product, collaboration, or just a conversation about AI and Pakistan's tech scene — I'm here. I reply within 24 hours.